Fiber enrichment is increasingly sought after by consumers, due to its importance in the diet and its various associated benefits. Soluble fiber Promitor® allows this enrichment to be associated with two other benefits that are highly sought after by the general population.
Every day, consumers are looking for foods that offer something beyond just nutrients.. Products that have a type of claim and that guarantee additional benefits are gaining ground among the population. Gut health has been in the spotlight for some time, since the intestine is considered our second brain. We can also remember osteoporosis, a chronic disease characterized by progressive loss of bone mass, making bones weakened and predisposed to fractures and which has a direct relationship with calcium levels in our body.
A Promitor® fiber, then, arrives on the Brazilian market as a solution that combines both benefits in a unique and innovative solution.
Promitor® is a soluble corn fiber, sold globally by Tate & Lyle e que, No brazil, counts on the strength of Tovani Benzaquen to make available to our market. It is an important ally in maintaining the health of the microbiota, which plays a fundamental role in several processes in our body: regulation of sugar and cholesterol levels, nutrient absorption, increased satiety and fundamental role in our immune system.
In addition to the benefits mentioned above, Promitor® has a unique difference: is the only soluble fiber on the Brazilian market with clinically proven effects on intestinal health and calcium absorption and retention. Such benefits can, inclusive, be explored in the form of claims approved by Anvisa, being one of the only molecules on our market that can be associated with some direct health benefit. Anvisa approved the following allegations:
1. “Resistant corn starch contributes to the balance of intestinal flora. Its consumption must be associated with a balanced diet and a healthy lifestyle.”
2. “Resistant cornstarch helps absorb calcium from food and retain it in the bones. Its consumption must be associated with a balanced diet and a healthy lifestyle.”
These claims allow a unique positioning for products that contain Promitor® in their composition, in addition to being a guarantee that the benefits are actually delivered to the consumer. Consult our executives to learn more about the conditions for this unique solution capable of bringing health and well-being to new developments.
Contact us; we will be very pleased to serve you!
Tovani Benzaquen Ingredients
Visit our page on Facebook, our Instagram It's ours Linkedin
Liked this post? Access our Press and stay up to date with the latest news