Cranpure® is a cranberry extract, a natural and highly concentrated product, which means it is rich in bioactive compounds present in the fruit, such as proanthocyanidins (PACs). PACs are considered primarily responsible for the health benefits attributed to cranberries, such as protection against cardiovascular diseases and prevention of urinary infections. Urinary tract infections (UTI) are generally caused by bacteria that enter the urethra and multiply in the bladder, one of the main ones is Escherichia coli. Although, PACs are capable of inhibiting the adhesion of these bacteria to the urinary tract wall through their biocidal activity, weakening bacterial survival abilities. Like this, Cranpure® is a cranberry extract with its own clinical studies, produced by Symrise, which offers health benefits and can be used in different applications in the food and beverage industry with a pleasant sensory profile.