- How do you define the food ingredients market?
With the arrival of 2019, many changes will occur in the political sphere, economic and social. Betting on the growth of the Brazilian economy, new opportunities and new challenges arise for the food ingredients market, in particular, for those who promote health and well-being.
A Mintel survey showed that 56% of Brazilian customers find it important to recognize most of the names on a product's ingredient list. The food and beverage industries must be attentive to meeting the population’s desires and fulfilling their social role, offering proven quality products. Therefore, ingredient distribution companies play a fundamental role in this production chain., delivering high-tech ingredients, reliable origin and that add nutritional enrichment, maintaining the flavor of the final product.
Connected to these market trends, Tovani Benzaquen established 2018 the joint venture with the Dutch company Barentz International (international ingredient leader) who is the perfect partner for us, to expand and optimize our product portfolio, and in this way continue to serve our customers with an even wider range of high standard ingredients.
- Brazil has been going through an economic crisis that, directly or indirectly, is affecting all sectors. As a businesswoman, what is your vision and expectations regarding the future of Brazilian industry??
The outlook for the coming years is optimistic. We believe that major positive changes in the economic, will promote the growth of several sectors of industrial production. When it comes to the Brazilian food market, one of the strongest sectors of our economy, the trend is certainly one of growth and development.
Consequently, food industries must be concerned about a new market trend where the population seeks convenience, practicality, reliability, quality, pleasure, sustainability and well-being. As a solid participant in this new consumption scenario, we can mention the product segment that uses natural and functional ingredients, aimed at improving immunity and brain performance, stress reduction, joint protection, among other benefits. The search for healthiness stimulates the consumption of fruit juice, mineral water, teas and fortified products, which ends up expanding the possibilities of new formulations for new products that are increasingly nutritious and functional and, consequently, also expanding its acceptance in the market.
- In your opinion, what is the main characteristic that an entrepreneur must have to be successful??
Being a businessman in Brazil is a great challenge that must be faced with determination and persistence. It's not enough to just establish a business, You need to have well-defined goals and objectives. It is essential to always be aware of new scenarios presented and always remain flexible to market trends. Having an active role means assuming social responsibilities that go far beyond profit and good participation in the economy. The collective benefit of those involved is one of the businessman’s concerns, especially those who work with food, nutrition and personal care.
- For Mrs. What does it mean to receive the Bis award as businesswoman of the year? 2018?
It is an honor for a professional to receive any form of recognition, even more so as it is a prize and this prize comes from the market in which it operates. The Bis award (Best Ingredients Supplier) It is recognition and encouragement for professional excellence in the food sector.
It is important to mention that this achievement cannot be achieved alone, therefore, our thanks to all those who directly or indirectly helped us achieve such an honorable mention: our clients, suppliers and the team of professionals at Tovani Benzaquen. Special thanks to Editora Insumos, which annually organizes the research that culminates in the award.