That during this pandemic period, people started to care more about health and well-being, it's not new. Topics such as “immunity” and “healthy eating” became more searched on Google, since the new virus hit Brazil and the world.
We have also already commented on how these changes in consumer habits quickly reach the pet market. In the last article, we show how the pet market is growing, against the global crisis scenario and thus, expanding opportunities in the sector.
Given this scenario, the market has been looking for plant-based alternatives, natural and vegetarian/vegan for pets. This growing search is related to the boom in plant-based products that occurred mainly in the last two years in Basil.
While natural food is gaining consumer taste, with many people preparing food in an artisanal and homemade way, It is very important to point out to pet owners, that correct nutritional balance is necessary, to maintain the good health and well-being of the animal. That's why, It is important to look for products on the market that have a good reputation, recognition and more than that: a technical team working and thinking about the animal's nutritional needs so that all nutrients are adequately supplied.
It's possible (is important) yes, innovate and differentiate yourself in the market to reach this growing niche led by Millennials, following trends in the human food industry, But we always have to pay attention to our health first..
Tovani Benzaquen's mission is to help companies develop innovations and healthiness, through our portfolio of plant-based proteins, natural dyes, plant extracts, between others, reconciling quality and well-being for pets and their owners.
Contact us we will be very pleased to serve you.
Tovani Benzaquen Ingredients
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