natural-preservatives-a-trend-that-is-here-to-stay-in-the-market-plant-based-tovani

16/08/2021

NATURAL PRESERVATIVES: A TREND THAT IS HERE TO STAY IN THE PLANT-BASED MARKET!

Ensuring the production of biologically safe food and beverages is a challenge for food industries. Given this, Various preservation techniques are used, as refrigeration, application of heat, freezing, drying and, in some cases, the addition of preservatives.

 

Preservatives aim to prevent or inhibit microbial growth, as well as avoiding undesirable changes in food and drinks, helping to increase shelf life and ensuring that they maintain their sensory characteristics throughout their shelf life. However, for many consumers, preservatives are constantly seen as harmful, since they are associated with the presence of chemicals.

 

According to Mintel research (2020), 83% of Brazilians are interested in the “preservative-free” claim, considering it an indicator of healthiness in processed foods. This scenario has led many companies to look for natural alternatives to preserve their products., such as the use of ingredients known to consumers and which help preserve, as, for example, the vinegar.

 

Vinegar works to preserve food due to acetic acid, that performs an antimicrobial function. The use of vinegar as a preservative has been known since ancient times., mainly applied to meat. Nonetheless, this ingredient can also be a solution for the conservation of plant-based products such as, for example, burgers, vegetable meats and sausages.

 

With the growing number of vegan/plant-based product launches, it is necessary to look for clean label options to serve this audience that is increasingly demanding regarding the list of ingredients. Aligned with market trends, Tovani Benzaquen has some powdered vinegar options in its portfolio, among them, We highlight buffered vinegar powder as a preservative.

 

Buffered powdered vinegar does not produce negative effects on the sensory characteristics of the product, although its pH is lower, when compared to other types of powdered vinegar, what characterizes it as a preservative.

 

If you are looking for a natural solution to preserve your products, contact us. It will be a pleasure to help you with your development!

 

Source: Mintel Report: trends in healthy eating: including impact of COVID-19, Brazil- October 2020.

 

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