10/03/2021

RISE OF NATURAL HAIR – TREND ALIGNED WITH SELF-ACCEPTANCE OF REAL BEAUTY

In search, no Google, why afro hair rose 309% in the last two years. Of all physical characteristics, hair is one of the most striking. There are millions of threads that, together, exude health and beauty. Taking on natural hair is synonymous with freedom, empowerment and benefits for hair fiber and scalp.

 

Ethnic hair requires special care due to its particular characteristics, such as greater dryness and fragility., as they present asymmetry between the cuticular layers. The use of high-tech inputs in the development of cosmetic products, helps the hair fiber to stay healthy in this hair transition process. To help with the development of specific products for wavy hair, curly and frizzy, We have a large portfolio.

 

For treatment category with completion objective, we recommend Luviquat® Supreme AT 1 which is a cationic polymer with conditioning power and high performance in defining and retaining curls, including in humid environments. For products intended for hygiene, of Lamesoft® PO 65 acts as a supergreaser and lipid layer replenisher, reducing breakage, improving combability and aligning hair.

 

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Tovani Benzaquen Ingredients

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