Barentz was present at In-Cosmetics 2024 with the theme “BeautyTech: Transform Ideas into Innovation”. The company highlighted how technology can redefine self-confidence, celebrate diversity and, furthermore, inspire creativity in the beauty industry.
During the event, Barentz presented a series of innovative solutions, divided into three main pillars:
Self-confidence
Firstly, Barentz brought products that go beyond aesthetics. Between them, the Revitalizing Pro-Age Facial Cream and the V Shape Lift Serum, that promote firmness and rejuvenation. These products use advanced technology to revitalize the skin and, at the same time, stimulate collagen production.
Inspiration
Secondly, in the creative pillar, the company launched ColorMatch Lamellar Mask and ColorDrops Pink Pigmenting Gel. These solutions offer vibrant colors and style customization, inspiring both professionals and consumers to explore new looks and express their identity.
Diversity
Reinforcing our commitment to plurality, we highlight the Global Defense FPS 60 Creme Facial, a spot-lightening sunscreen with broad protection, developed to meet the different needs of all skin types, especially black skin, given that, in addition to not leaving a white appearance, also prevents stains caused by the whitening effect, and the HydraCare Bar, a multifunctional product that combines practicality and effectiveness for hair care, body and beard, aligned with the waterless trend.
Finally, Barentz invites industry professionals to access the formulations catalog for more information on featured raw materials.
A In-Cosmetics 2024 was an excellent opportunity for Barentz to share his portfolio and, at the same time, connect with professionals seeking innovation and efficiency in the beauty sector. The company remains focused on transforming beauty care into an experience that combines technology and individuality.
Learn more about these products and their benefits. Get in contact with Barentz.
Check out photos from the event and see our prototypes in action!
