20/06/2024

Demand for feed with natural colors continues to grow

Pets are increasingly “humanized”. Therefore, are treated as family members and receive the benefits that this status offers.

Just as parents strive to promote the well-being of their children, os “pais” of pets also want to provide them with the best care. And that includes high-quality, balanced nutrition.

Although human food is not always suitable for pets, We ended up sharing our meal with them. Especially when we socialize and have fun with our pets. This strengthens the bond between humans and animals, while also matching family eating dynamics.

Why are dyes used in pet food??

By contributing to imitating human food, Colors allow owners to share their eating experiences with animals. Inclusive, many take the opportunity to celebrate special occasions such as birthdays, Halloween or Valentine's Day with your pets. These are examples in which natural colors allow connection between humans and animals, through shared eating experiences.

What is considered natural pet food?

The use of the term “natural” for feed is a regulatory challenge that has been under discussion for several years in different markets, as Renato Ribeiro Da Silva explains, Oterra Global Regulatory Affairs Manager. The term is provided by the Association of American Feed Control Officials (AAFCO) in the USA and by the European Pet Food Industry Association (I SAW).

For example, US and European definitions are based on criteria such as the origin and manufacturing process of raw materials, the use or not of additives and GMO status (genetically modified organisms). That way, both references converge when considering “natural” as an eligible claim for minimally processed products, and differ in terms of raw material sources, use or not of additives and GMOs.

Na Barentz, We offer a line of pet food compatible Oterra products, ideal for dry foods, extruded, moist and snacks. The colors of the products are obtained from nature, like orange and black carrots, sweet potato, in addition to annatto and carmine.

To learn about these and other products or for additional information about nature-related compliance requirements, Don't hesitate to contact one of our experts.

We will be happy to provide the necessary guidance to support the conversion or expand your product portfolio with natural colors.